Elizabeth Arden

Fashion on a Grand Scale | Elizabeth Arden Promotes Its New Products Through Apparel Branding

No items found.

As part of the launch strategy for the Retinol Ceramide Water Cream, Elizabeth Arden organized an event and a promotion at its retail locations, but they also needed their employees' style to support this initiative.

At VRANDED Haus, we proposed a new design for their blouse that better aligned with the product. In addition, we introduced an innovative idea: redesigning the employee identification element to reinforce the brand positioning. To achieve this, we drew inspiration from both the aesthetic of the new cream color (pink with a satin finish) and the sophisticated image of Elizabeth Arden. We also drew inspiration from the other uniform pieces. For the name badge, we took it a step further and reimagined it as a jewelry-like accessory, more in line with Elizabeth Arden’s positioning. We designed a short-sleeve shirt with a necktie in a satin pink fabric, matching the cream’s packaging. An elegant design that paired perfectly with the gray vest and pants already worn by the employees. We rounded out the proposal with a gold metallic brooch shaped like the brand’s logo silhouette. Elizabeth Arden has a legacy spanning over a century of innovation and quality in skincare, makeup, and fragrance products. The brand combines luxury and efficacy in the creation of beauty experiences. It is a leading name in luxury skincare and cosmetics.