Elizabeth Arden

Fashion on a Grand Scale | Elizabeth Arden Promotes Its New Products Through Apparel Branding

No items found.

Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

As part of the launch strategy for the Retinol Ceramide Water Cream, Elizabeth Arden organized an event and a promotion at its retail locations, but they also needed their employees' style to support this initiative.

At VRANDED Haus, we proposed a new design for their blouse that better aligned with the product. In addition, we introduced an innovative idea: redesigning the employee identification element to reinforce the brand positioning. To achieve this, we drew inspiration from both the aesthetic of the new cream color (pink with a satin finish) and the sophisticated image of Elizabeth Arden. We also drew inspiration from the other uniform pieces. For the name badge, we took it a step further and reimagined it as a jewelry-like accessory, more in line with Elizabeth Arden’s positioning. We designed a short-sleeve shirt with a necktie in a satin pink fabric, matching the cream’s packaging. An elegant design that paired perfectly with the gray vest and pants already worn by the employees. We rounded out the proposal with a gold metallic brooch shaped like the brand’s logo silhouette. Elizabeth Arden has a legacy spanning over a century of innovation and quality in skincare, makeup, and fragrance products. The brand combines luxury and efficacy in the creation of beauty experiences. It is a leading name in luxury skincare and cosmetics.