ERRE & Urrechu (Gran Meliá)

Uniformes On Fire: The ERRE & Urrechu grill restaurant has teamed up with VRANDED Haus for its textile branding

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Challenge

Following the success of ERRE & Urrechu at the Hotel Don Pepe Gran Meliá in Marbella, the brand is opening its new venue in Barcelona. This ERRE & Urrechu needed a sophisticated look that would complement the Gran Meliá hotel, yet also stand out and showcase the new restaurant’s unique identity.

Solution

We took our cue from the concept of embers, using a palette of warm greens alongside ochres and beiges, which worked very well with the surroundings and the chocolate-coloured tones of the hotel’s uniforms. Other details that complement this textile branding include the chosen textures and the leather accents, as well as the scarf featuring a unique print. Finally, we added some gold accents to reflect the sophistication of the setting. The waiters’ uniform consists of a sophisticated white shirt with branded details on the sleeve, khaki trousers and a two-tone apron. For the maître d’ and head waiter roles, we opted for suits in beige or pale green, paired with a neckerchief and lightweight blazers in shades of green. ERRE is a grill restaurant led by master grill chef Íñigo Urrechu who, together with the Gran Meliá team, is bringing this culinary experience to life in Barcelona. Located in the hotel lobby, this grill restaurant takes great care in selecting its ingredients, prioritising seasonal organic vegetables, fish and the finest cuts of meat. Its wine list features over 200 wines.

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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, and the other shows the front with the text "Born in the Med" and a leaf graphic.
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"As we’re in the midst of our expansion, VRANDED is proving to be a key partner in helping us overcome the issue of uniformity and put it completely behind us"
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of their work."
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“VRANDED perfectly brought Juanjo Oliva’s design to life. Excellent fabrics and cuts; three years later, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to our Uniforms Flow system saves us a huge amount of time and resources across our more than 100 stores."
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"They have created stylish, comfortable, and high-quality uniforms, having fully understood exactly what we were looking for."

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