Fuerte Hotels

(...) you have to come down south.

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Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

The challenge was to completely revamp the uniforms for staff at all levels across all the group’s hotels, striking a balance between a classic, elegant style and a fresh, Mediterranean look, whilst incorporating the brand’s most distinctive features. Two uniform designs have been developed: one for the colder months and another for when the southern heat really sets in.

The combination of blue stripes and textures contrasts with darker colours to create elegant, timeless silhouettes, tailored to the client’s needs. The rustic fabrics used in double-collar shirts and aprons are perfectly suited to the hotels’ summer setting. For the height of summer, we propose elegant polo shirts with mandarin collars, allowing staff to work comfortably despite the high temperatures in the area. Two comprehensive proposals were developed for the entire hotel group, addressing the needs for comfort, hygiene and design, inspired by the Mediterranean coast with colour palettes that evoke the scent of the sea, sand between your toes, the sun on your face and the scent of the south. The entire production process was carried out by VRANDED haus, with individualised storage and management for each hotel to ensure the greatest possible availability of garments and speedy delivery. Our partnership with Fuerte Hoteles is special, as we have been updating their uniforms for over five years whilst continually introducing small improvements. On this latest occasion, we have updated the chef’s jacket. Its new fabric is lighter, made from natural, breathable cotton fibres. All this without losing its identity, featuring contrasting buttons with a rustic look and a lapel that falls to add a special touch.