Hamburger Nostra

Workwear is very much Nostra

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Hamburguesa Nostra wanted to revamp its uniforms with a modern, youthful style. They asked us for T-shirts with a design so cool that customers would want to buy them as merchandise. Challenge accepted.

Rejuvenating Hamburguesa Nostra. After almost 70 years of hard work, Hamburguesa Nostra wanted to refresh its brand with a youthful and appealing identity, without losing sight of its attributes of quality and experience along the way. We designed a complete visual identity, featuring graphics, symbols and various applications on clothing. Rather than focusing on the burgers — which would have been too obvious — we played on the experience of eating them. In this way, we connected with customers through humour and creative visual references. We applied this visual style to T-shirts for the kitchen and front of house, as well as bandanas and a denim dungaree that completes a look that always makes our mouths water.