Hey Mood

Where fashion meets music

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For HEY MOOD, we needed to find a genuine home. A place for everyone who wants to express themselves through fashion and music 🎶. The result: a brand of ready-to-wear clothing that reflects moods through the power of music.

At VRANDED Haus, we helped HEY MOOD develop its brand by proposing an isotype that encompasses all moods: two brackets embracing a negative space. The isotype we developed is distinctive and versatile, as it will represent all of HEY MOOD’s collections. The slogan ‘Wear To Be You’ is a play on words. Translated into Spanish, it means ‘dress to be yourself’, which defines the brand’s philosophy. But phonetically, it sounds the same as the phrase ‘Where To Be You’, because HEY MOOD is the place where those who express themselves through music come together. Meanwhile, HEY MOOD’s e-commerce site combines a strong brand personality with high levels of sales-focused optimisation.