Ibiza Gran Hotel

Mediterranean luxury at its finest

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Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

Challenge

A cohesive collection that enhances the hotel’s luxurious look and feel. A textile branding concept that combines minimalist aesthetics with functional design, centered around a common narrative throughout the entire resort.

Solution

Ibiza Gran Hotel is one of the most challenging projects we have undertaken at VRANDED Haus. To approach it, we started with an exceptionally rich concept: Mediterranean luxury. This starting point guided the entire collection, ensuring it was both unique and adaptable across different spaces, roles, and seasons. The Mediterranean color palette became our first interpretation of the concept. We selected tones inspired by the island’s stone walls, the white of traditional Ibizan homes, the natural shades of wood, and the blue-green hues of the sea. From this palette, we developed a series of core garments designed to bring coherence to the entire project, such as a midi shirt dress with a tailored straight silhouette in shades of green. This design is also highly adaptable across sizes and occasions, ensuring it always looks impeccable. For menswear, we focused on a range of slim-fit shirts with Mao collars in various colors—from terracotta to neutral tones—complemented by minimalist overshirts featuring concealed plackets and sharp-pointed collars. An extensive collection was developed. Building on this foundation, we designed complementary garments such as pants and blouses, together forming the full range required across all departments. For this project, we collaborated with more than ten ateliers across Spain, Italy, and Portugal, allowing us to work with specialists in various techniques such as knitwear, leatherwork, and silk. This project also introduced handcrafted accessories, designed and produced by master artisans, along with bespoke pieces featuring loose, expressive strokes that capture the essence of the hotel and its surroundings. With this textile branding collection, Ibiza Gran Hotel reinforces its commitment to a high-luxury positioning, strengthening its brand image and standing out in an increasingly saturated hospitality landscape.

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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, and the other shows the front with the text "Born in the Med" and a leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software such as Aldus”
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"As we’re in the midst of our expansion, Vranded is proving to be a key partner in helping us overcome the issue of uniformity and put it completely behind us"
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of their work."
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“VRANDED perfectly brought Juanjo Oliva’s design to life. Excellent fabrics and cuts; three years later, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to our Uniforms Flow system saves us a huge amount of time and resources across our more than 100 stores."
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"They have created stylish, comfortable, and high-quality uniforms, having fully understood exactly what we were looking for."

Any questions?

FAQ

What types of projects and brands has VRANDED Haus with?
Do the projects cover only uniforms, or do they also include merchandising and casual wear?
 On what scale does VRANDED Haus ?
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