JW Marriott Hotel Madrid

The hotel is located in the historic heart of Madrid, surrounded by iconic buildings that have witnessed the city’s past. The hotel’s architecture itself reflects this heritage, and we have sought to do the same through the uniform design. For this reason, the collection features classic looks inspired by 1940s fashion, including double-breasted blazers, suspenders, midi A-line dresses, and scarves as complementary accessories. This sense of elegance and restraint is also conveyed through the color palette, based on a neutral foundation of grays combined with greens and warmer tones. Textures such as pinstripes have been incorporated—a classic and timeless pattern that has been an icon of tailoring since the 19th century and aligns perfectly with the hotel’s values. A key element of the collection is the scarf, designed specifically for the project. It was inspired by the Galerías Canalejas, located across from the building and representing a symbol of luxury in the heart of Madrid—just as the new JW Marriott now does. The scarf blends details from the galleries’ iconic Art Deco stained-glass ceiling with elements of the hotel’s balcony ornamentation.