The Mafia

We are Origen. We are Originale.

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Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

Taking advantage of “La Mafia’s” period of expansion, the brand decided to revamp its uniforms. Until then, its work attire had focused on black and white to convey that stereotypical 1920s Italian image. But they were looking for something different—something that would represent their new take on Mediterranean cuisine and the small pleasures of the Italian lifestyle.

At VRANDED Haus, we proposed a fresher uniform line aligned with the restaurants’ new interior design and inspired by Italian and Mediterranean cuisine. To achieve this, we selected shades of blue, more sophisticated garments, and details such as scarves and badges. This uniform line is the result of extensive research and consulting work. Our team visited the group’s new restaurants and conducted numerous employee surveys to ensure the garments’ functionality. As a result, we proposed a more summer-oriented line to improve employee comfort and designed a style guide to show staff how to wear their new uniforms. “La Mafia” was not only looking for a textile consultancy but also for a partner to support them with logistics, storage, and ordering of their workwear. That is exactly what they found in VRANDED Haus. “La Mafia” is one of the country’s leading restaurant chains and now features uniforms designed by VRANDED Haus enhance its brand identity. This is a clear example of textile branding combined with our logistics services.