Madrilenians in Madrid

How do we put it… it’s very jevi. We started with one of our colorful flash branding campaigns to give Madrileños in Madrid a logo and brand identity. From there, we chose the carnation as our icon, using an adaptable design that captures the freshness of Madrid. A red carnation became our primary color. For the designs, we focused on developing two iconic phrases that represent the community: “I’m literally just Madrileño” and “Muy jevi.” With these, we created the collection, which includes garments such as an oversized brushed fleece sweatshirt, a modern-fit T-shirt, and a trapeze tote bag. The website—the second-best Madrid shop after El Rastro. A simple e-commerce site with properly applied branding was the best solution for Madrilenians in Madrid. As always, we relied on Shopify for development. This allowed us to create simple product pages focused on conversion and sales.