Mantalon

Comfort in a pair of trousers

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Challenge

We needed to create a disruptive product and brand, position it within the textile market, and ensure it stood out in an industry saturated with competition.

Solution

Towards creating a whole. The first step was to create a prototype of the garment to validate the product. Then came the trickiest part: securing funding for the project. So we set about creating a crowdfunding campaign on Kickstarter that would grab our audience’s attention and highlight all the features of the Mantalon. In just 25 days, we raised over €150,000, exceeding our target. Furthermore, the interest generated led to the involvement of partners such as: the Jellop agency (Israel), a leading brand launch agency, and the Nuuk agency (UK), the only internationally award-winning crowdfunding agency. Adaptability is the key to comfort. The garment consists of adjustable trousers that combine comfort, versatility, sustainability and lightness. Their two rows of four buttons mean the garment can be adapted to all body types. Furthermore, all the materials used in the garment are sustainably produced, featuring organic cotton fabrics and buttons made from recycled olive wood, all manufactured in small workshops that are 100 per cent Spanish. It’s the details that make you special. Our intense focus on detail, as well as our commitment to conveying the brand’s sustainable values in every single piece of the project, meant we had to find functional packaging that would convey the essence of Mantalon using as little ink as possible. That’s why we developed a kraft box which, with its distinctive folds when

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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, and the other shows the front with the text "Born in the Med" and a leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software such as Aldus”
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"As we’re in the midst of our expansion, VRANDED is proving to be a key partner in helping us overcome the issue of uniformity and put it completely behind us"
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of their work."
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“VRANDED perfectly brought Juanjo Oliva’s design to life. Excellent fabrics and cuts; three years later, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to our Uniforms Flow system saves us a huge amount of time and resources across our more than 100 stores."
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"They have created stylish, comfortable, and high-quality uniforms, having fully understood exactly what we were looking for."

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FAQ

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