Multiópticas

Fashion with a keen eye: Juanjo Oliva designs the new Multiópticas

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Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

Challenge

VRANDED Haus produced uniforms for more than 2,000 workers, combining style and functionality.

Solution

The new Multiópticas features a navy blue total look with a sophisticated and clean aesthetic, highlighted by a mix of fabrics and textures, along with modern, slightly oversized patterns. Overall, it is a timeless, minimalist collection that aligns with the refined aesthetic of its stores. For this project, we developed samples of all uniform garments. Using these, we conducted multiple fittings to ensure the perfect fit between the design and the wearer. Thanks to this preliminary consulting and research, we were able to select the most suitable fabric options for the project. We worked extensively with Multiópticas on sizing charts to make the size selection process as easy as possible for employees. This was a key consideration for us, as we managed both the production of all garments and their distribution to the stores. Multiópticas the leading company in the optical sector, holding the largest market share in Spain. With more than 40 years of experience and a distribution network of over 600 optical stores and 2,000 professionals, its reputation is built on trust. The company is now strengthening its brand positioning through fashion-forward workwear.

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Two people wearing cream-colored sweatshirts with text and leaf designs; one shows the back with horizontal lines and text, and the other shows the front with the text "Born in the Med" and a leaf graphic.
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“Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software such as Aldus”
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"As we’re in the midst of our expansion, Vranded is proving to be a key partner in helping us overcome the issue of uniformity and put it completely behind us"
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"There are no limits to the pieces we can create, and they always take great care to ensure the quality of their work."
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“VRANDED perfectly brought Juanjo Oliva’s design to life. Excellent fabrics and cuts; three years later, the teams are still delighted.”
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"Being able to delegate all day-to-day logistics to our Uniforms Flow system saves us a huge amount of time and resources across our more than 100 stores."
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"They have created stylish, comfortable, and high-quality uniforms, having fully understood exactly what we were looking for."

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FAQ

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