Paddy Power

Assertiveness and character.

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Working with the agency Officer & Gentleman España, we were set the challenge of supporting, managing and producing a complete set of football kits to be featured in an event at the UK’s largest annual Pride parade, Brighton and Hove Pride 2019.

An efficient team as an added value. In keeping with the design guidelines set out by Officer & Gentleman Spain, thanks to our management, production and logistics capabilities, we managed – in under two weeks – to produce more than 2,000 items of the full kit (shirts, shorts and socks) in workshops across Spain and transport them to Brighton, UK, so they could be worn during the Pride parade. Being part of the success. Paddy Power is a leading voice in the fight against homophobia in sport and, alongside the ‘Proud United’ campaign by Office and Mather during Brighton Pride 2019, they sought to give a voice to all those LGBTQ athletes who are changing perceptions of homosexuality and sport. This campaign was awarded a Cannes Lion Outdoor Lion in 2019, and we were right there, playing our part in the process.