Zel by Meliá

Feel the Mediterranean

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Merchandise people keep. Brands they remember. Design, production, and management of branded merchandise for teams and customers.

The challenge was to find a timeless garment that all employees would feel comfortable pairing with their own personal style. We wanted to capture the brand’s values through a special customization that conveys the Mediterranean elements that so distinctly characterize these new hotels.

We express the values of Mediterranean life through free, flowing lines and the combination of different patterns that come together to form a whole. The garments are versatile and comfortable, designed for everyone to wear as they please. The designs evoke nature and the hues of embroidery: blue, calm, pure, sunny, bright, light, energetic, and heavenly. Colors and materials are carefully selected with the employees' work environment and tasks in mind.