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Brand Id. Room

A pretty logo is not enough. You need a solid identity, a strategic positioning and a narrative of your own.
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Branding with 'purpose

We create and develop unique, coherent and dynamic brands thanks to our agile methodology and a transversal creative team capable of tackling any design project.
Brand identity
Rebranding / Restyling
Brand positioning
Graphic design
Packaging Design
Content creation

V Relevant®: Our methodology

We have created our own methodology to help brands find a coherent positioning, based on their true value proposition and that puts the user at the heart of their actions.

We work on brand identity from its five dimensions:
A
Essence
Essencia
B
Belief
Essencia
C
People
Audiences
D
Playground
Territories
E
Role
Role

Design is not (only) for designers.

Creativity, innovation and business vision.

Relevance


A brand only makes sense when it is able to connect with its audience using the codes, cultural elements and narrative

That is why we say that "we work for our clients' customers" and our challenge is to know how to listen to them.

Scalability


We define the scope of the projects according to the resources of each company to ensure that we deliver a scalable brand that the client can manage.

We take care of the materials, guidelines, training and implementation to ensure that the application is consistent and sustainable over time. Brands need to evolve (that's why branding is spelled "en gerund").

Portfolio

These are some of our works that we like to boast about. All of them focused on creating and promoting brands that produce a high interest in the market and generate a valuable community.

Ubeat

Sep 2022

Ubeat is a digital entertainment platform where you will find eSports, video games and much more content for all audiences. It is owned by Mediapro and has more than 4,000 hours of content available on Ubeat.tv and the app.

No Mames Wey

Dec 2021

No Mames Wey, it's not just any taqueria. It is a new concept that is sweeping because it is casual, daring and accessible to all budgets. A bet for quality, but controlling the ticket. In addition, part of the success is also due to its funding formula, they call it "Democracy" and allows small investors to participate in the opening of a local from €4,500, thanks to crowdfunding.

Mabusa

Jan 2024

Mabusa Motor Group, a mobility holding company based in the south of Madrid, needed to renew both its global brand image and that of its sub-brands and services. The kind of project that we love and that went smoothly.

Ses Cases de Fetget

May 2024

Ses Cases de Fetget is a refuge from our frenetic lifestyle. A pure corner in the heart of the Llevant de Mallorca. And a place like this needed a brand and a website that reflected that same serenity.

Hotta

Dec 2024

Hotta is a start-up that reduces your heating bill to 0€. Zero. Such an important project needed a hot brand.

Ritō Fit House

Dec 2024

A training center. Two Zaragozans. Three projects: rebranding, web and merchandising. A rite.

Nugu

Nov 2021

An innovative delivery proposal in which the burgers are wrapped in a bun designed to be cooked with a heat stroke in the oven, leaving behind the traditional buns with which a burger is usually eaten, and which also finishes cooking on the way to your home.

Beyouty

Feb 2022

Laurendor cosmetic laboratory has more than 80 years of experience working for prestigious brands in the cosmetic sector. Laurendor has a long professional career providing maximum quality, safety and permanent research in cosmetic innovation. In addition, the Catalan firm has positioned itself as one of the most environmentally conscious brands in the sector.

The Circle

Apr 2022

El Círculo is an irreverent hamburger restaurant, created by Carlos Maldonado, who in addition to being a Masterchef winner, is the only one of the talent's chefs who has achieved a Michelin star, thanks to his restaurant "Raíces". It was during the pandemic when he had to close it and the opportunity arose to create a new concept of hamburgers inspired by Dante's "Comedia", with home delivery in Talavera, his hometown.

Helix Pro grip

Sep 2023

Helix Pro Grip is the innovative company that is taking the sports world by storm with its revolutionary product: grips for tennis racquets, golf clubs, paddle blades and more. With a unique design and instant application, Helix Pro Grip products transform sports performance to an unprecedented level. Its anti-slip technology is the key to success, providing an unmatched on-court advantage.

Candelaria Chapel

Jan 2024

With a Sol Repsol, Ermita de la Candelaria is undoubtedly one of the key points of the gastronomic map of Cordoba, both for its restaurant and its catering service. A place full of history where traditional food is offered without renouncing to the present.

Path

Jul 2022

Sendera is an NGDO working in 5 countries in Latin America and Africa, which is committed to the integral development of people, contributing to generate opportunities and strengthen capacities so that they, by themselves, can build a better future.

Guestbook

These are some of the brands that have passed through our house.

Tools

We also use tools that favor participatory design, team communication, data analysis and organization.
Klaviyo
Figma
Shopify
Webflow
Mailchimp
Adobe
Goal