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Brand Id. Room

A pretty logo is not enough. You need a solid identity, a strategic positioning and a narrative of your own.
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Branding with 'purpose

We create and develop unique, coherent and dynamic brands thanks to our agile methodology and a transversal creative team capable of tackling any design project.
Brand identity
Rebranding / Restyling
Brand positioning
Graphic design
Packaging Design
Content creation

V Relevant®: Our methodology

We have created our own methodology to help brands find a coherent positioning, based on their true value proposition and that puts the user at the heart of their actions.

We work on brand identity from its five dimensions:
A
Essence
Essencia
B
Belief
Essencia
C
People
Audiences
D
Playground
Territories
E
Role
Role

Design is not (only) for designers.

Creativity, innovation and business vision.

Relevance


A brand only makes sense when it is able to connect with its audience using the codes, cultural elements and narrative

That is why we say that "we work for our clients' customers" and our challenge is to know how to listen to them.

Scalability


We define the scope of the projects according to the resources of each company to ensure that we deliver a scalable brand that the client can manage.

We take care of the materials, guidelines, training and implementation to ensure that the application is consistent and sustainable over time. Brands need to evolve (that's why branding is spelled "en gerund").

Portfolio

These are some of our works that we like to boast about. All of them focused on creating and promoting brands that produce a high interest in the market and generate a valuable community.

Ubeat

Sep 2022

Ubeat is a digital entertainment platform where you will find eSports, video games and much more content for all audiences. It is owned by Mediapro and has more than 4,000 hours of content available on Ubeat.tv and the app.

Beyouty

Feb 2022

Laurendor cosmetic laboratory has more than 80 years of experience working for prestigious brands in the cosmetic sector. Laurendor has a long professional career providing maximum quality, safety and permanent research in cosmetic innovation. In addition, the Catalan firm has positioned itself as one of the most environmentally conscious brands in the sector.

Fernando de Cárcer

Jun 2021

Fernando de Cárcer is a fashion brand that designs and manufactures in Spain in local workshops quality garments at a competitive price, seeking to create in men's closets a broad background with a timeless style, consisting of basic garments but with its own character and identity.

Ritō Fit House

Dec 2024

A training center. Two Zaragozans. Three projects: rebranding, web and merchandising. A rite.

Canarias Stratoport

Feb 2025

Canarias Stratoport es el primer estratopuerto de Europa. Una infraestructura pública desde la que operan pseudosatélites con múltiples usos para la ciudadanía. Un referente científico mundial impulsado por el Parque Tecnológico de Fuerteventura.

The Circle

Apr 2022

El Círculo is an irreverent hamburger restaurant, created by Carlos Maldonado, who in addition to being a Masterchef winner, is the only one of the talent's chefs who has achieved a Michelin star, thanks to his restaurant "Raíces". It was during the pandemic when he had to close it and the opportunity arose to create a new concept of hamburgers inspired by Dante's "Comedia", with home delivery in Talavera, his hometown.

Helix Pro grip

Sep 2023

Helix Pro Grip is the innovative company that is taking the sports world by storm with its revolutionary product: grips for tennis racquets, golf clubs, paddle blades and more. With a unique design and instant application, Helix Pro Grip products transform sports performance to an unprecedented level. Its anti-slip technology is the key to success, providing an unmatched on-court advantage.

Candelaria Chapel

Jan 2024

With a Sol Repsol, Ermita de la Candelaria is undoubtedly one of the key points of the gastronomic map of Cordoba, both for its restaurant and its catering service. A place full of history where traditional food is offered without renouncing to the present.

Path

Jul 2022

Sendera is an NGDO working in 5 countries in Latin America and Africa, which is committed to the integral development of people, contributing to generate opportunities and strengthen capacities so that they, by themselves, can build a better future.

Peloplanet

Sep 2022

PeloPlanet® is a project participated by VRANDED Haus, which seeks to redefine the relationship between customers, salons and professional cosmetic products. An ambitious idea based on a win-win system that allows hairdressers to recommend the best products, commissioning sales in the long term and offering their clients an unbeatable shopping experience and discount.

Miele

May 2021

Miele is a brand of high-end home appliances that offers quality, constant innovation and proven reliability in its products. The company is a leader in creativity and design and has an impeccable track record of more than 100 years since its first factory was opened in 1899. Today, despite being a large multinational company, it continues to be an independent family business thanks to its non-conformist spirit, synthesized in its famous "Immer Besser" (Always better).

P-kap

Sep 2023

P-Kap, is the leading company in the automatic sale of balls and sports accessories of leading brands in racquet sports (paddle, tennis or pickleball). It has revolutionized the experience in the sports clubs where they have provided their services. Their commitment to efficiency and convenience has led to the installation of automatic machines in various locations around the world. They optimize the resources of each club, giving athletes immediate access to what they need. With a focus on quality and customer satisfaction, P-Kap is well on its way to a future where this sport is easier and more accessible.

Ceramine

May 2024

Science and tradition have an appointment in Korea. Ceramine, one of the most established skincare brands in Korea, arrives in Europe with the multidisciplinary consultancy of VRANDED Haus.

Stone Group

Jul 2022

Stone Group Madrid is a commercial brand that integrates the companies Q&L Stone, Di Pietra, New Maherpa and Imagina Diseño, as members of the same group. Each of the companies that are part of Stone Group Madrid specialize in one part of the stone process. From consulting to product installation.

Guestbook

These are some of the brands that have passed through our house.

Tools

We also use tools that favor participatory design, team communication, data analysis and organization.
Klaviyo
Figma
Shopify
Webflow
Mailchimp
Adobe
Goal