Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Evolve Estimar's textile branding towards modern elegance and implement Uniforms Flow to manage your work fashion.
With the opening of a new hotel, Estimar decided it was time to revitalize its brand image through textile branding.
We began our work by proposing a collection based on organic fabrics that breathe, such as polyester or cotton, and an elegant look through vests, jackets and shirts with a striped print based on the colors of the Mediterranean.
To highlight Estimar's unique identity, we included some special details, such as embroidery outside the conventional positions, in order to draw attention to its characteristic isotype, or contrast stitching.
We completed our work with garments for special needs environments, such as the pool bar, with different ranges for day and night, or the showcooking, where we had to combine brand image and functionality.
Fashion that does not stop
With the implementation of the Uniforms Flow service, we eliminated the stocking and operational needs of Estimar Hoteles. In this way, we saved hundreds of hours of work for their managers, who forgot about calls to suppliers and inventory reviews.
With 33 different workwear references, Uniforms Flow has become an essential tool for Estimar. A service that never ceases, but which also does not prevent innovation season after season, as uniform designs are renewed according to employee feedback.
