Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Hamburguesa Nostra was looking to renew their uniforms with a modern and youthful style. They asked us for T-shirts with such a cool design that customers would want to buy them as merchandising. Challenge accepted.
Rejuvenating Hamburger Nostra
After almost 70 years of hard work, Hamburguesa Nostrawanted to update its brand towards a young and attractive identity, without losing its attributes of quality and experience along the way.
We designed a complete visual identity, with graphics, symbols and different applications on garments. Instead of focusing on the burgers -too obvious-, we played with the experience of eating them. In this way, we connect with customers with humor and creative visual references.
We applied this visual line to kitchen and living room shirts , as well as bandanas and a denim dungarees that complete a look that always makes us salivate.
