Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Develop a solution capable of adapting to very different contexts, differentiating between seaside and mountain campsites, as well as responding to actual conditions of use and climate.
From the outset, we proposed a flexible and scalable uniform system, designed to accompany the brand as it grows. We established a common base of garments that guarantees visual consistency, on which we worked on customization through color and graphics.
The approach combines a relaxed, Mediterranean aesthetic with clearly functional criteria, focusing on comfort, durability, and ease of day-to-day management. The distinction between sea and mountain allows the garments to be adapted to each environment without compromising the overall identity.
A collection designed to grow
The collection is structured as an adaptable uniform system, designed to respond to different environments and times of year. The work is based on the brand's own color palette, used as a common thread to ensure consistency and recognition across all destinations.
Polo shirts and shirts are key items in customer service areas, such as reception, mini-markets, and coffee shops, as well as in catering teams, for example, at El Chiringuito, with colors and designs varying according to rank and function. For more operational roles, such as gardening or maintenance, specific technical garments are incorporated, designed for intensive use and real working conditions.
The collection is rounded off with swimwear for swimming pools and a range of warm clothing—vests, sweatshirts, and jackets—designed for both mountain campsites and seaside destinations in the colder months. The result is a collection that balances identity, functionality, and practicality, making it easy to implement in new campsites and future openings.