Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The goal was to create a medical brand that not only conveyed scientific authority and the scientific rigor of its products, but also differentiated itself from traditional pharmaceutical brands by incorporating a higher aesthetic dimension to connect emotionally with users through innovative visual language.
The project begins with strategy, defining a positioning that combines science applied to movement and the art of aging well.
We designed a consistent visual identity that conveys precision and movement, with shapes that reflect the flexibility and well-being that the products promote.
The logo
The IATRA logo was created without right angles, providing a continuous and smooth flow, symbolizing freedom of movement and continuity, key attributes of the supplements.
Abstract illustrations
The illustrations are presented as abstract works of art, using flowing lines and organic shapes to evocatively represent the benefits of the products, such as muscles, tendons, and joints. These illustrations are not literal, but rather visual metaphors that convey vitality and movement.
Color palette
A color palette that conveys confidence and well-being. Colors such as grayish blue, light brown, clay, and beige reinforce the scientific approach and sophistication, while softer tones give free rein to creativity in the design of new products.
Product architecture
Each product line is named with a capital letter related to its area of action (M: Muscle), which facilitates the identification of products and their relationship with the target audience. The number refers to the sequence of product launches within each category.
Packaging
The packaging design reflects science and sophistication. Each container uses a clean composition, with hierarchical typography and artistic illustrations that add personality without compromising scientific rigor. The use of a neutral background highlights the key ingredients and purity of the products. This visual approach breaks away from traditional codes in the pharmaceutical sector, creating its own attractive language.
E-commerce
Focused on conveying medical expertise and scientific backing throughout the entire browsing experience. The website combines a grid structure—which provides solidity and rigor—with visual resources that alleviate the technical density of the content, achieving a balance between information, credibility, and aesthetic experience.
It is designed to be scalable and easily adaptable to future product range expansions, while maintaining visual consistency with the rest of the brand identity.
IATRA Labs is positioned as a leading brand in scientifically backed nutritional supplements with a focus on musculoskeletal wellness.
The brand not only improves users' health, but also sets a new visual standard in the food supplement market, revolutionizing the perception of food supplements by merging science and art in an attractive, modern, and effective visual design.
