Ibiza Gran Hotel
Growth
August 2025
Ibiza

Ibiza Gran Hotel

Ibiza Gran Hotel
Fashion Product Management
Workwear
Mediterranean luxury at its best
Ibiza Gran Hotel is a five-star grand luxury that sublimates pleasure. Home to the Ibiza Casino, as well as a 1,300-square-meter spa and the Michelin-starred restaurant La Gaia, Ibiza Gran Hotel unites reason and emotion in every detail-including, of course, its textile branding.

Rooms

Fashion

Brand Identity

Activation

Digital

The Challenge

A uniform collection that enhances the luxury look and feel of the hotel. A textile branding that links minimalist aesthetics with functional design around a common narrative throughout the complex.

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Ibiza Gran Hotel is one of the biggest challenges we have faced at VRANDED Haus.

To approach it, we started from an extremely fertile concept: Mediterranean luxury. This starting point helped us to design the entire collection, so that it would be unique and at the same time suitable for different rooms, ranges and seasons. 

Mediterranean colors were our first landing for the concept. We chose a color palette based on the stone walls, the white of Ibizan homes, the natural tones of wood and the bluish green of water.

With this palette developed, we started the design of some common garments that would bring coherence to the whole work, such as a midi shirt dress with a straight fitted silhouette in green tones. A design that is also adaptable to different sizes and situations, allowing it to always look perfect. 

For men we opted for a series of slim fit shirts with mao collar in different colors, from beige to terracotta, complemented by minimalist overshirts with concealed placket and straight point collar.

An extensive collection

On these musts we propose different complementary garments, such as pants or blouses, which together give rise to all the required ranges.

For this work we collaborated with more than ten workshops distributed between Spain, Italy and Portugal, so that we could work with specialists in different techniques such as knitting, fur or silk.

In addition to the workwear, there are accessories designed ad hoc, such as belts, produced by master craftsmen, or scarves, produced in-house and designed with loose lines that reflect the essence of the hotel and its surroundings.

With this collection of textile branding Ibiza Gran Hotel redoubles its commitment to luxury positioning, deepening its brand image and differentiating itself in an increasingly populated sector.

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