Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The main challenge was to define the true role of the website within the brand strategy. Kibo Ventures did not need to capture leads, but rather to reinforce its positioning and clearly convey who they are, how they think, and what sets them apart within the venture capital ecosystem. Added to this context was a second complexity: making the most of their branding and graphic resources to build a coherent, recognizable visual language aligned with the fund's identity, without losing clarity or rigor.
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Organize the purpose
We developed a visual system based on arrows that stems from the concept of Path, understood as Kibo Ventures' ability to guide through its values. This concept is built from the combination of the initials of these values—Passion, Ambition, Trust, and Help—synthesizing its roadmap into a single word. Each value is translated, through a system of arrows, into a specific direction and color, building a clear, coherent, and recognizable graphic language.
The design is based on a minimalist aesthetic, relying on illustration, typography, and color, without superfluous elements. In addition, a color code was defined to differentiate the different areas of the background without disrupting the overall coherence.
Visibility to positioning
Kibo Ventures now has a clear website that is aligned with its positioning, serving as a tool for building reputation and strengthening its brand within the venture capital ecosystem.
A project that demonstrates how, even with limited resources, it is possible to build a coherent, strategic digital experience with its own identity.
