Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
On the occasion of the launch of Almadraba Experience, the space to taste the best Petaca Chico tuna in Madrid, the brand wanted to have a video that narrates a unique concept.
From the sea of Cadiz to Madrid
Our first step was to immerse ourselves in the history of the almadraba -from the Phoenicians to its current reconversion into a leader in fish distribution in Spain- to design an emotional and pedagogical narrative.
The piece combined archival footage with new recordings, all under our creative and production direction. We coordinated teams, directed the editing, and worked with the goal of integrating all formats and content sources into a coherent, fluid and soulful piece.
The result was a strategic tool that not only accompanied the inauguration of the space, but also raised the perception of the Almadraba Experience brand, bringing its story closer to new audiences and reinforcing its connection with the mother brand, Petaca Chico.