Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
TRH Hoteles needed to renew its uniformity and sought to develop a unique style. Classic, but also modern. Distinctive, but special for each employee. But, above all, unique.
For the creative approach of TRH Hoteles we used their brand image. We took advantage of its distinctive blue color and proposed a minimalist uniformity, which could converse with the different spaces in different hotels.
We took the blazers as the compass of the outfits and cleaned them of some details. For the shirts, we chose a classic print, stripes, but with an unexpected direction. We completed some looks with a printed scarf inspired by the Mid-Century Modern aesthetic.
The result is a clean, distinctive and useful workwear collection for TRH. In addition, we overcame the logistical challenge of fulfilling orders to serve several hotels in five different locations.
