Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The challenge was to completely restyle the wardrobe of employees of all ranks of all the group's hotels, finding a balance between a classic and elegant style but at the same time renewed and Mediterranean, incorporating the most characteristic elements of the brand. Two uniforms have been designed, one for the colder months and the other for when the heat of the south presses.
The mix of stripes and textures in blue contrast with dark colors to create elegant and timeless silhouettes, adapted to the customer's needs. Rustic fabrics in double-collared shirts and aprons fit the summer hotel environment. For high summer we propose elegant polo shirts with mao collars in which the employee can work light despite the high temperatures of the area.
Two comprehensive proposals were made for the entire hotel group, covering comfort, hygiene, and design needs inspired by the Mediterranean coast, with color palettes reminiscent of the smell of the sea, sand between your toes, the sun on your face, and the scent of the south. The entire production was carried out by VRANDED haus, with individualized storage and management for each hotel to ensure the greatest possible availability of garments and speed of delivery.
Our collaboration with Fuerte Hoteles is special, as we have been renewing their uniforms for more than 5 years without ceasing to introduce small improvements. On this last occasion, we have updated the kitchen jacket. Its new fabric is lighter, based on natural and breathable cotton fibers. All without losing its identity, with contrasting buttons with a rustic look and a lapel that falls to give a special touch.
