Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The challenge was to completely restyle the wardrobe of employees of all ranks of all the group's hotels, finding a balance between a classic and elegant style but at the same time renewed and Mediterranean, incorporating the most characteristic elements of the brand. Two uniforms have been designed, one for the colder months and the other for when the heat of the south presses.
The mix of stripes and textures in blue contrast with dark colors to create elegant and timeless silhouettes, adapted to the customer's needs. Rustic fabrics in double-collared shirts and aprons fit the summer hotel environment. For high summer we propose elegant polo shirts with mao collars in which the employee can work light despite the high temperatures of the area.
Two complete proposals were made for the entire group of hotels covering the needs of comfort, hygiene and design inspired by the Mediterranean coast with color palettes that remind us of the smell of the sea, the sand on the feet, the sun on the face and the smell of the south. All production was carried out from VRANDED haus, with individualized storage and management for each hotel to ensure the highest possible availability of garments and agility in delivery.