Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Amagi needed a total transformation of its brand identity with a differential proposal that would mark a before and after and would be able to transform the coaching category.
Illuminating towards change
Amagi represents the focus of light that gives rise to change in the lives of people and, consequently, of organizations, thus contributing to the development of a better environment.
We reflect this in the creative concept, basing the identity on a closed system that begins at the point of the "i" (symbolizing the focus) and crosses the whole merging the characters as a symbol of the light current that finally manages to transform the whole organism.
The click your mind needs
The path to success comes from putting the team at the center and not the person as an individual. To represent this, we developed an animation that evolves, referring to the change proposed by Amagi, starting from the "I" to reach the "we", the team.
The web
We design an intuitive web, focused on the user, generating a pleasant experience to navigate.
We try to bring dynamism and closeness through animations present in some of the screens.
Conclusion
In this way we were able to develop a brand with its own identity, which moved away from the already somewhat hackneyed aesthetics of the coaching world and brought it closer to its public in a more fun and dynamic way, while embodying the values that represent it.
