Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
After many years without changing their uniforms, the client wanted to give a twist to the brand image of their employees to improve the sales experience in their more than 60 points of sale. The challenge was to make a tandem with the new image of the stores, the brand and that was functional for the staff and above all that they would wear it with pride.
We wanted to give a twist to the concept of apron merging it with a more classic garment: the vest. But they are not 2 pieces but 1, a trompe l'oeil that would give a different touch to the uniform.
The design of the apron features a cut-out waistband, side seams and a 4-button crossover to give just the right visual feel of a vest (especially while employees are behind the counter).
The straps, of a darker color than the apron, are removable by means of a system of snap fasteners and rings. Regarding the cap, we opted for a paperboy aesthetic.
