Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
We needed a brand that communicated elegance and professionalism, since luxury clothing rental is not yet established in the market. In addition, we had to develop a useful and attractive e-commerce, which would give confidence to the user and encourage him to try this service.
The corporate identity had to respond to the sophistication of their target audience, so we designed a modern and sober brand. The first step was a logo with weight but minimalist, with fine lines to communicate elegance, sophistication and timelessness. An approach that is reflected in simple shapes and geometries that facilitate memorability.
The Art Direction of the photographs and videos was the second step to develop a complete branding. The fresh and natural approach in studios with white backgrounds achieves illustrative yet memorable images. Also, the casual and organic poses convey authenticity and closeness to the audience.
We developed a didactic e-commerce, to transmit confidence to users, but also elegant, according to the proposed brand positioning. With space for temporary capsule collections, reviews or an appointment manager for the Debau showroom. All this from the perspective of strategic design, essential for a project like this.
Debau is an example of innovation and knowledge of the target audience in a strategic sector for VRANDED Haus: fashion. A brand positioning that conveys the vision of its founder and is memorable for its customers.
