Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Develop a design system to unite both brands to form a group without diluting the individual personality of each one of them. Position them in a saturated market in a differentiating way, connecting them with the Madrid brand and the international public.
The visual identity is based on the concept of the Mediterranean and elegant, the modern classic. The union of several concepts with which we represent the warmth of the environment in which the brands specialize and the elegance with which we transmit leadership, confidence and success.
The brand is developed through color and lines as the main base of its graphic style, the use of typography in an elegant and modern way, together with an innovative photographic style for the market, make up a visual universe that evolves and expands as the brands grow.
As a result of this strategy and brand design process, we obtain a group with a solid positioning and design, with which they will be able to develop the brands from the union and specialization through an innovative and attractive language for the target public.