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Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
As part of the launching strategy of the Renewing Cream with Retinol Ceramide Water Cream, Elizabeth Arden designed an event and a promotion in its points of sale, but they needed the style of their employees to support this action as well.
From VRANDED Haus we proposed a new design for their blouse to match the product. In addition, we launched an innovative idea: to modify the extra element that identifies the employees to deepen their brand positioning.
To achieve this challenge, we followed both the aesthetics of the new cream (pink and satin) and the sophisticated image of Elizabeth Arden. We also took inspiration from the rest of the garments in their uniform. For the name badge, we took a step forward and turned to a jewel-like accessory, more in line with Elizabeth Arden's positioning.
We designed a half-sleeved shirt, with a tie at the neck in a pink satin fabric to match the cream packaging. An elegant design that combined perfectly with the vest and gray pants already used by the workers.
We conclude the proposal with a golden metallic brooch that draws the silhouette of the brand's logo.
Elizabeth Arden has a legacy of more than a century of innovation and quality in skin care, makeup and fragrance products. The brand combines luxury and efficacy in the development of beauty experiences. It is an essential reference in skin care and luxury cosmetics.
