Ghop
Creation
May 2023
Madrid

Ghop

Ghop
Brand Identity
Digital Product Ecommerce Web
A shopping experience, without it feeling like a purchase
Ghop is the first Spanish startup specializing in the development of automated stores, which are open 24/7 and do not require staff to be present to serve the public. These food and beverage stores are designed as small 15 m2 modular stores, located on the street and open 24 hours a day, every day of the year.

Rooms

Fashion

Brand Identity

Activation

Digital

The Challenge

The brand has a clear purpose: to take the customer experience to an unexpected level. Our goal was to work on a strategy to renew its brand, creating a new approach and a universe with the intention of providing a unique experience to customers, defining its personality and positioning in the market.

Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
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We are modular.

The "modular" concept is the backbone of the entire brand, a graphic identity that takes this conditioning factor as a constructive model. A way of expressing and approaching the business model. A way to solve the different problems we will face.

Colorimetry.

We updated the Ghop blue tone, reinforcing it with a range that brings formality and elegance. Along with a secondary palette that energizes and refreshes.

We generate our own modular iconography to reinforce our visual universe.

In addition, we mixed our photographic direction with brand messages, store images and our illustrative assets to convey the Ghop attitude.

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Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
Ghop by VRANDED Haus
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