Glovo

After eight years of operating its app, Glovo had identified the need to reposition its own supermarket to differentiate itself from the competition.

We began our work with an in-depth research phase that helped us understand both the service and users' perceptions of it. 

To do this, we conducted interviews with Glovo employees, organized brand workshops, and held a focus group with some of the app's most frequent users.

With that information in mind, we rethought the positioning of the service to focus on what its users were looking for. An easy-to-use online supermarket with good prices, fast delivery, premium quality, variety, and dynamism—in other words, something very Glovo.

Great!

Together with Glovo, we decided to rename their supermarket, changing it from Superglovo to El Súper de Glovo. A clearer and more direct name that better responded to user needs.

For the logo, we opted for a simple application of Glovo's brand style, maintaining consistency across all channels. But for the rest of the brand assets , we designed a versatile pattern system, different photographic styles for products, people, and details, as well as applications of the new brand to its main communication channels, such as the app, social media, packaging, and even uniforms.

The result is a conceptual work that does not seek to revolutionize the brand but rather to evolve it in one of its strategic verticals.