Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
For HEY MOOD we had to find a genuine home. A place for everyone who wants to express themselves through fashion and music 🎶. The result: a brand for ready-to-wear garments that reflect moods through the power of music.
VRANDED Haus helped HEY MOOD to develop its brand by proposing an isotype that fits all moods: two parentheses embracing a negative space.
The developed isotype is distinctive for the brand and versatile, as it will represent all HEY MOOD collections.
The claim 'Wear To Be You' is a play on words. Translated into English it means 'wear to be you', something that defines the brand's philosophy. But phonetically it is the same as the phrase 'Where To Be You', because HEY MOOD is the place where those who express themselves through music meet.
For its part, HEY MOOD's ecommerce combines a strong brand personality with a high level of sales-driven optimization.
