Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Taking advantage of the moment of expansion of 'La Mafia', the brand decided to renew its uniforms. Until now, their workwear was focused on black and white to convey that stereotypical Italian image of the 1920s. But they were looking for something different, representing their new way of looking at Mediterranean cuisine and the small pleasures of the Italian lifestyle.
At VRANDED Haus a fresher line, in keeping with the restaurants' new interior design, which would represent Italian and Mediterranean cuisine. To achieve this, we chose blue tones, more sophisticated garments, and some details such as scarves and badges.
The origin of this uniform line lies in extensive research and consulting work. Our team visited the group's new restaurants and conducted numerous employee surveys to ensure the functionality of the garments. As a result, we proposed a more summery line to improve employee comfort and designed a style guide to show employees how to wear their new uniforms.
La Mafia was not only looking for a textile consultancy, but also a partner to help with logistics, storage, and orders for its workwear. That is exactly what it found in VRANDED Haus.
La Mafia is one of the country's leading restaurant chains and now has uniforms designed by VRANDED Haus enhance its brand identity. A prime example of textile branding complemented by our logistics service.
