Dani Garcia Group
Creation
October 2019
Madrid - Marbella

LEÑA by Dani García

LEÑA by Dani García
Fashion Product Management
Brand Identity
Elegance, tradition and revolution
Leña is elegance, know-how and technique. Innovation and revolution in a world that has hardly changed in Spain. It opens the way to a new universe that envelops you in the world of Dani Garcia's embers in the best flavors and products. One of the most recognized and exclusive concepts of the chef with presence in Madrid and Marbella.

Rooms

Fashion

Brand Identity

Activation

Digital

The Challenge

Accompanying the movement of revolution and innovation also from uniformity. Seriousness, sophistication and product go hand in hand in this concept.

LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
No items found.

The proposal.

Development of a workwear collection inspired by a palette of gray and black colors based on smoke and charcoal; oranges, for fire and blues.

The use of traditional garments adapted and redesigned for this concept, along with different textures of fabrics give this proposal all the relief and mimicry with the local environment.

LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
LEÑA by Dani Garcia by VRANDED Haus
No items found.
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No items found.