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The Challenge
Develop a unique visual identity for the Llaollao NEXT product, giving it personality without separating it from the Llaollao brand. Develop a national launch campaign to position the product as a new alternative consumption experience within the frozen yogurt market.
The visual identity of this Llaollao sub-brand is inspired by the product itself. Starting from the tub, we find a logo that presents the simplest shapes that the tubs have both inside and outside.
The visual universe is developed through a range of pleasant and fresh colors, accompanied by the product itself and its famous toppings.
We made a description of the product giving it personality, character and its own aesthetics. Using all the elements developed in the visual identity with which we complete an attractive aesthetic, own and according to the Llaollao brand.
Once the product was created, we had the challenge of launching it in the market and if we were talking about a "different consumer experience" we had to express it in the same way in the launching campaign. And we asked ourselves, "How far can we take this new experience?
Thus, we decided to transform one of the llaollao stores into a place where the product consumption experience would be completely different from the current one.
How? through a llaollao NEXT tasting, imitating the experience of a wine tasting.
We hid the interior of one of the most iconic llaollao stores in Madrid, incorporating a NEXT insignia, as if it were a real wine cellar.
In the interior, keeping the essence of the brand, we created a scenario that would take us to the universe of the wineries, using the NEXT llaollao tubs as barrels.
In addition, we selected our llaollao NEXTPERT, and dressed him as a sommelier, so that he could lead the tasting as an expert in the field.