Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
On the one hand, we had to develop two complete brandings for two sub-brands. The first, a vehicle purchase and rental brand. The second, a hybridization service for vehicles. We worked from the creation of the brand name to all its applications. On the other hand, we were asked to renew the Mabusa brand itself and that of its network of workshops. A good challenge!
To begin with, we had to find the core values of the Mabusa group. We quickly saw that its presence in the south of Madrid and its professionalism in all its work were essential to understand the brand. To this we added the high qualification of its employees and its constant evolution.
We developed two key elements for Mabusa: the logotype and the isotype. For the logotype we opted for subtle cuts in the letters "A", symbolizing the intersections of paths and the capacity to adapt to the client's needs.
For the isotype we created a connection of circles to convey the harmony of the services of the Mabusa group. In addition, we developed an animated version for videos, email signatures and other digital applications.
In the case of the hybridization service, we opted for a didactic and modern name, but without renouncing the group's umbrella brand: Mabusa. We divided the logo to symbolize hybridization, which divides the vehicle's traction system, and we gave it the shape of a lightning bolt to reinforce this concept.
For esmicoche.com we merged the winding lines of the roads that the vehicles travel with the initials of the brand and ended with a point from which to start our next adventure on wheels.
In conclusion, Mabusa now has a unified brand across its sub-brands and services. A renewed branding based on the company's core values to represent a group connected to its territory and modern.
