Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
To carry out a complete project, from the development of the commercial brand to the design of the collection, including the programming of the ecommerce.
As we say it... it's very jevi.
We started with one of our colorful flashvrandings to provide Madrilenians in Madrid with a logo and brand identity. From there we knew that our icon would be the carnation, through an adaptable design, representing the freshness of Madrid. A carnation red would be our predominant color.
For the designs we focused on developing two iconic phrases that represented the community: I'm literally just Madrilenian and Muy jevi. With them we designed the collection, with garments like the oversized fleece sweatshirt, the modern fit t-shirt or the trapeze bag.
The web, second best retailer in Madrid after the flea market
A simple ecommerce with the right branding was the best solution for Madrilenians in Madrid.
As always, we relied on Shopify for the programming. Thanks to this we were able to develop simple, sales-oriented product cards.
