Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Relaunch the Maia Shop brand to increase its awareness, as well as different assets that made it special. We complemented the work with a strategic growth plan and a profitable collaboration for their performance campaigns.
Artificial plants - full of life
Maia Shop had achieved success thanks to amazon, but could still gain a lot of added value with good branding. We came up with a stimulating brand, overcoming the stigma of artificial plants to give a voice to a product that could speak for itself.
A living room, a garden or a foyer with artificial plants gains in joy, gains in life. Nothing more vital for a home.
We took a typography with presence and versatility, to fit in different packaging. We opted for a disruptive color note with a dark yellow and crowned the work with a flexible icon, an oval through which all the plants of Maia Shop can emerge. Other assets were illustrations of each plant based on ancient botanical drawings and packaging designs to complete the user experience.
Let's sell!
With the new brand up and running, we got to work to help in the marketing effort. We designed a strategic growth plan that would make Maia Shop flourish through its main sales channels.
Finally, we make web improvements aimed at increasing conversion, as well as email marketing and PPC campaigns that fill more spaces with artificial plants full of life.
