Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Miele is a brand of high-end home appliances that offers quality, constant innovation and proven reliability in its products. The company is a leader in creativity and design and has an impeccable track record of more than 100 years since its first factory was opened in 1899. Today, despite being a large multinational company, it continues to be an independent family business thanks to its non-conformist spirit, synthesized in its famous "Immer Besser" (Always better).
Cooking up a new identity
The challenge at this point was to create a logo that would adapt to Miele's visual brand identity. To do so, we tried to represent the relationship between haute cuisine and domestic cooking through a single stroke.
Quiet, we are recording.
We created an interactive space where you can broadcast live the preparation of different dishes taking full advantage of the wide range of Miele cooking. A multiplatform streaming supported by a wide variety of content in email marketing and social networks to expand the experience.
Wanting to eat the contents.
The Miele Kitchen experience transcends the screen. We have developed a wide collection of dossiers, catalogs, recipe books, prints and brand materials, respecting a minimalist aesthetic and impeccable photography.
Conclusion
Thanks to La Cocina de Miele we have helped to create a gastronomic space where to learn, enjoy and share.
A brand that builds customer loyalty by helping them get the most out of their appliances, through a close conversation and an interactive experience.
