Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Designer Juanjo Oliva is the artist behind the design of Multiópticas' new work fashion. But the leading company in its sector needed a reliable partner to develop and perfect the patterns, choose the best qualities and lead the production and logistics of this collection.
The new Multiópticas uniform follows a total look navy blue line with a sophisticated and clean air where the mix of fabrics and textures stands out. Also the modern and slightly oversized patterns. In short, it is a timeless minimalist set, in line with the careful aesthetics of its stores.
For this work we developed samples of all the uniform garments. With them we made different fittings to ensure the perfect match between design and worker. Thanks to this previous consulting and research work we were able to choose the most suitable qualities for this project.
With Multiópticas we worked a lot with the measurement tables to make it as easy as possible to collect sizes from the employees. This was an important point for us, since we carry out the production of all the garments and the distribution to the stores.
Multiópticas is the leading company in the optical sector, with the largest market share in Spain. Its more than 40 years of experience, as well as its distribution network of more than 600 opticians and 2,000 professionals, guarantee the trust of its customers. Now they are committed to deepen their brand positioning through work fashion.
