Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
We created the rebranding of the Natural Home brand capable of confidently addressing a more focused audience. We projected an image in line with its sector and arranged its brand architecture on the parent brand through a clear association. The image we wanted to convey was that of a beam of light. In the sense that Natural Home acts as the light that ignites growth, the natural light that converts your home.
The icon as a whole under a circular structure takes the form of a flash of light that represents natural wholeness and progression, through the repetition of our "N" where growth is a continuous cycle.
The logo itself is a studied typographic representation of the brand's values, soft and friendly shapes that manage to capture the trust of its target audience.
In creating the brand identity, we made sure it had a look and feel that stood out in its sector. Other brands in the renewables sector were either bright and loud, or cold and technical, two very opposite ends of the spectrum. We worked to find the perfect balance between professionalism and modernity, with a human touch, our "Natural" touch. We achieve this by communicating through color, typography, photographic direction, a complete set of icons and gestural strokes.
We worked on the different typographic levels with the idea of correctly arranging the company's brand architecture.
We intentionally created elements that would represent these key points. We played with segments of our icon as radial abstract lights, representing growth, natural security, while the gestural strokes with which we highlighted concepts represent the human aspect of the brand.
We intentionally created elements that would represent these key points. We played with segments of our icon as radial abstract lights, representing growth, natural security, while the gestural strokes with which we highlighted concepts represent the human aspect of the brand.
The combination of these key elements, along with the color palette, resulted in a unique visual identity. Which ultimately intersects with our goal for the brand: to give Natural Home a strong voice to elevate and drive change in the renewables industry.
