A VERY COOL BRAND
No Mames Wey, it's not just any taqueria. It is a new concept that is sweeping because it is casual, daring and accessible to all budgets. A bet for quality, but controlling the ticket.
In addition, part of the success is also due to its funding formula, they call it "Democracy" and allows small investors to participate in the opening of a local from €4,500, thanks to crowdfunding.
Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Our challenge was to create a different brand with its own personality, which would escape from the more traditional line used by most of its competitors and position it in a young audience, using urban codes and providing a hooligan personality. An agile Vranding project that has allowed us to apply the brand consistently and quickly in dozens of locations around the world, because these carnals open restaurants like devils!
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Together with our client we created the tagline "Hot, but not spicy", to express the character of the brand and synthesizing the concept of the gastonomic proposal: a vision of Mexican street food, but adapted to European taste.
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