Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
A gastronomic proposal that makes you fall in love but with a branding that did not communicate in the same direction. The value of the work was to reposition the brand to professionalize its image and project the attributes of innovation, creativity and courage with which the brand is guided.
SOONER DEAD THAN SIMPLE.
Once cooked, a Nugu has very characteristic shapes, a quality that makes them unique. That is why we start from these shapes to develop the brand image.
Nugu is a brand that evolves through its personality. It speaks to its public and is constantly evolving, something that allows it not only to be up to date, but also to develop its image in a clear and differential way.
FULL OF NUGU!
Nugu is a brand that knows how to express itself and does it without fear. Through its sincere, direct and charismatic character, copies are developed with which we position the brand through a disruptive and fun personality for all audiences.
TO BE DIFFERENT IS TO BE BEAUTIFUL
Nugu Burger has managed to be a brand with a differential positioning and image. A brand that is positioned within the burger market through a disruptive concept both in its menu and its strategic proposal.
The Result
Nugu is not just any hamburger, it is a new way to enjoy one of the most consumed dishes in the world. A unique proposal in a saturated market.
For this reason, we developed a positioning that would be at the height of the product. A brand without fear or complexes, brave, willing to take risks and go wherever it wants to go. A burger with a lot of personality and pride, that speaks clearly and directly.
