Only You Hotel Atocha - VRANDED Haus

Fashion Product Management

Not uniforms, just fashion.

Designed for followers of the latest trends, design lovers and all conquerors of that summit that is the good life. The hotel is located in a central area of Madrid, on Paseo Infanta Isabel, opposite the Madrid Puerta de Atocha train station. A majestic corner building, from the 19th century, which has been completely remodeled in 2017. In the Only You Hotel Atocha we find different environments that coexist in a complex and unique harmony, assembled through a number of elements and references to travel, the world of boxing or the glamor of the great New York hotels. Inspired by the city of New York in the 50's, showing the brightest and most cheerful area of the retro-industrial style of the time.

Rooms

Fashion

Brand Identity

Activation

Digital

The Challenge

Create a fashion collection rather than a uniformity, something to match an eclectic space with so much personality. Designing looks that harmonize with the space while prioritizing the comfort and well-being of the employee, paying special attention to the details that make the difference and make the garments have the differentiating touch that is also the protagonist in the space.

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Garments that mimic the interior design of Lázaro Rosa-Violán, a differentiating work that mixes colors and textures. The same has been done with the garments, reds and blacks are mixed with golden touches in daring pieces.

Volume sleeves, double collars in color, jewel buttons and ruffles are the main features of these garments designed and produced by our team.

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