Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Ontier was developing a new positioning and faced three challenges when it came to applying it to its new website. It needed to adapt to all its clients, be at the forefront of innovation and highlight the large number and diversity of professionals who are part of the Ontier family. And all this, without making a complicated website, of course. To do this, we set the goal that the website could adapt to the individual preferences of visitors, reflecting Ontier's chameleonic attitude to adapt to different customers.
FLEXIBLE UNITY
The Ontier team told us two key words: flexible unity. A mantra that reflects their chameleon-like attitude: a single brand, Ontier, for many types of professionals. And to reflect this innovative concept we had to develop an innovative website. Instead of a single static website, we developed "Ontier's Assistant". An ever-present bar from which you can customize your experience on the site. Choose the sector, location or service you are interested in and all the content will be filtered according to your preferences. In this way, the user does not have to adapt to the web; it is the web that adapts to the user.
ONTIER'S ASSISTANT
The heart of our proposal lies in the possibility for Ontier to not only have an online presence, but to offer a unique experience to each visitor. With Ontier's Assistant, we created a smart bar that allows for complete customization. From a technical perspective, we organized the site architecture through interconnected CMS collections. This not only facilitates content editing, but also enables the quick creation of new "Landing Pages" for different locations, sectors or legal services, while maintaining customization through JavaScript filters.
RESULTS TO MATCH
In the first month of the new website's activity, the rethinking of the user experience began to bear fruit.
- Improved website loading speed by more than 20%.
- + 320 % of users in the first month compared to the previous period.
- Improved site positioning.
- Increased conversion of purchases of its Aretha fragrance thanks to the new e-commerce. With Aretha, Ontier contributes to projects that bring positive change in the world.
CONCLUSION
The result is a website that goes beyond the standard digital representation. Ontier now has a digital presence that not only communicates its identity effectively, but also adapts to the diversity of its clients. The successful collaboration between our team and Ontier has resulted in a unique digital experience, reinforcing the firm's position in an ever-changing world.
