Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Create a brand from scratch in record time, including the ideation of a new identifying name, a new brand identity and the subsequent design and configuration of the website. P-KAP, a leader in its sector, needed a breakthrough image in line with its values. Through creativity and coordination between Brand Strategy and Digital room, we overcame this project, achieving a brand that reflects professionalism, excellence and excellence.
MATCH POINT IN INNOVATION.
We evaluated and studied different distinctive features to find the new name of the brand. P-KAP gathered everything that the brand needed: power, clarity, ease and dynamism, all of which reflect the essence of this unique model in the market.
We defined brand guidelines following a sporty line, with technological elements and a striking and groundbreaking color scheme that perfectly connects the user with the brand.
P-KAP ONLINE.
We created a groundbreaking web presence, with a design that communicates the brand perfectly. We took care of every detail and configured a location map of each center adapting it to the visual identity of the brand, offering the user a unique experience at every click.
RESULT.
A brand that has it all, a solid and perfectly defined identity and a dynamic, groundbreaking and attractive digital support that will mark the success of a new era in the world of racquet sports.
