Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Develop a visual identity and communication platform that fully reflected the company's commitment to a human, innovative approach to knitting. The result was the first major update of the company's global brand identity.
With this simple conceptualization we managed to create an identity in line with the sector, providing our own assets that help us to compose our own visual system.
Along with the new visual identity, the brand tagline "Pasión & Punto" was developed, a play on words that manages to transmit the spirit of the company to the viewer.
On this occasion, we have also had the honor of collaborating with Pivellon in the launch of their brand, applying their new image in a coherent manner in all aspects of their online presence; landing directly on their new website.
Our main objective when working on Pivellon's new website project was to create a platform that was easy to use and navigate, visually appealing and that met all the needs of the company and its customers. As for the specific functionalities that we have implemented to facilitate commercial relations between Pivellon and its clients, we have included the possibility of requesting quotes in an agile and simple way through an online form with the look and feel of an ecommerce.
We are proud to have left no stone unturned in Pivellon Pasión & Punto's transformation project, making sure that their new brand image faithfully reflected their identity and values, and that the new website was user-friendly, visually appealing and able to meet all their needs and expectations.
