Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The challenge was to coordinate the brand architecture of the Pivellon group so that it would have a nexus with Pivellon Medical. Going beyond the functional attributes of the company to look for a deeper meaning. Creating a visual system that allowed us to use a discourse focused on hospitals, clinics, pharmacies and other professionals able to connect with all their audiences. In order to give a solid foundation to Pivellon Medical and also create an e-commerce through which the digitalization of Pivellon Medical would be promoted, facilitating the sale of its products.
Neutralization process.
After the market analysis we decided to generate a logo that represents the neutralization process, the protection offered by the wide range of "medical" products offered by the company. We adapted the concept to the common structure of the Pivellon group. A main colorimetry that brings us closer to the health sector, providing professionalism and elegance. Together with a secondary palette that dynamizes and refreshes the brand.
We selected two corporate typefaces, an elegant one that consolidates us as perfect experts for headlines and another legible and harmonious one for packaging and secondary communications. And we use the hexagon as a form of support in our graphics, a geometric shape that represents the essence of the medical imaginary.
We adapted our graphic identity to the digital environment to develop a B2B e-commerce that became a key tool for their business strategy.
We made Pivellon Medical's graphic identity and new digital space reflect their commitment to protection and excellence in the healthcare sector, connecting with their audiences in hospitals, clinics and pharmacies.
