Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
To reposition a leading brand in its sector, adapting its vision and values to a new stage where the main focus is on technology and the use of innovative tools as a growth driver.
The Reticulae isotype takes as its formal basis the extrapolation of the prefix "re", directly linked to the idea of repetition and cycle. From the fusion of both letters and the traction of the gravity point of the i, the composite shape manages to adapt to the changing orography, making its shape more flexible and becoming an optical game in which the limits between the two and three dimensions are blurred.
Reticulae is the gravitational center that articulates a liquid network that drives companies to grow in a flexible and sustainable way. Adapting to the environment, circumstances, context and objectives of each company.
We imagine a flexible grid that adapts to any situation, that transforms to the environment, that adjusts to the needs that arise, a space where everything combines perfectly. A network of interconnected talent that works to boost your growth. This is the universe of Reticulae.
We create shapes and nebulae that oscillate, expand and undulate to give life to digital touch points, conveying the idea that Reticuale is capable of adapting and making the business processes of any project more flexible.
For verbal brand building, we have established two complementary concepts. On the one hand we developed the descriptive "Human & Digital Networks", referring to the company's commercial networks and digital tools, and on the other hand we formulated the claim "Fostering Liquid Growth", an expression that helps to understand the results of working with Reticulae.
We designed and developed a corporate website to attract new clients and project a solid, modern and innovative image.
