Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Ambition is recognized from afar. Alberto and Mario, founders of a personal training center in Zaragoza 💪, wanted a brand with which to reach much higher. They had a loyal audience, a method that works, a good team and funding. Everything to succeed. But they were lacking a creative concept that would make their eyes pop 👀.
A new concept: the Fit House.
Our rebranding project 🔄 destroyed the idea of personal training to build something new: a Fit House.
What is a Fit House?
◼️ The place you would like to train if you didn't like to train.
◼️ One of the few clubs that improves your health.
◼️ The fitness facility that smells like espresso.
◼️ A Selected Health Club.
In short, something totally different. Something we call Ritō.
Ritō Fit House is a series of personal training centers that encourage the creation of a community around sport 🏃, health ❤️ and good vibes among training partners. With an identity set in sports clubs and fraternities 🧑🎓, bordering on self-parody of these centers through an almost sectarian language 🙏.
A club that is easy on the eyes
Its logo is inspired by the classic typographies of these clubs and includes a chōon ⛩️ that functions as a purely aesthetic sign of identity. In addition to the logo, we designed a myriad of graphic elements 🎨, such as a monogram or a corporeal, to create a universe around this new brand.
For the website we designed a user experience as different as the Fit House concept, but at the same time conversion oriented. A challenge that made us sweat.
We complete our work with a collection of merchandising 👜 with which to show your union to the rite. A final touch for a brand that is going to eat the world 🌍 through training centers 🏋️, vermouths between partners 🍸 and a lot of ambition.
